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Let's Axe Dr. Freud
Is it just us, or is that a 60-foot inflatable black phallus sitting in front of the Equitable Building (401 N. Michiagan Ave.)? What's that you say? It's supposed to be a bottle of Axe "bodyspray"? Oh, same difference. The "men's grooming product legendary for helping guys get girls" -- as its likes to refer to itself --is probably a little more "famed" for its juvenile marketing campaigns that stoke the fantasies of adolescent boys. But now the product takes things to a whole new level with this stunt -- that thing is five stories high after all. From 12:30 p.m.-1:30 p.m. the inflatable, um, spray can will serve as Moonwalk inside of which "Axe Angels" will bounce up and down. (What's an Axe angel? "Think attractive girls," says the press release. Yeah, we'll think real hard.) But to add to some sort of -- we assume -- timely element to the stunt, a group of Chicago CPAs (get it? Tax Day? CPAs?) will join in the bouncy, bouncy fun. We hope they're wearing pocket protection.
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