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The merchandise Marc
Ask and you shall receive, Chicagoans: The new Marc by Marc Jacobs (click here for store address/maps) boutique in Bucktown has only been open for less than a week, but the managers have already pushed back closing time until 8 p.m. daily because of the number of anxious shoppers knocking persistently on their locked door every night.
A quick primer: Marc by Marc Jacobs' is actually the fashion mogul’s lower-priced line, but as a look at the price tags could tell you, the clothing itself is still quite expensive by most shoppers’ standards. The displays are purposely downscale—and there’s a certain irony to seeing a $678 men’s wool jacket hanging on a wheeled metal clothing rack and $158 bikinis stuffed into clear plastic pouches.
But in the supposed name of accessibility, they’ve never been afraid of bastardizing the brand by proffering cheap trinkets emblazoned with the MJ name. Metal bins near the shop’s entrance are stocked with clever cheap thrills such as clamshell-shaped mirrored compacts ($5) and pens shaped like lipstick tubes ($1.50). Skin cancer-awareness T-shirts featuring screen prints of nearly naked celebrities—you can’t miss their respective posters in the store windows—will set you back just $35.
Freebie lovers will truly relish in this deal, though: While supplies last, score a Marc Jacobs Chicago canvas bag (a bit flimsy, but supposedly a $12 value) with any purchase, even a $1 keychain or $4 plastic bubble ring.
OK, fashionistas: Have YOU been to the new shop yet? Click here to sound off on what you think and what you bought
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