Pearly baits
We didn't quite know what to say when a press release popped into our inbox for a Men's Shopping Night at Iridesse, a high-end pearl jewelry shop at Oakbrook Mall. For one, this too-close-for-comfort bum shot took us by surprise.
The invite reads: "Stop by to discover the natural beauty of cultured pearl jewelry while sampling scotch and cigars at Iridesse Pearl Bar and even pick out something special for Mother's Day."
Mother's Day?
Clearly, the goal is to lure guys in the door at this girly-as-ever boutique with ultra-manly cigars and scotch. Is turning up the testosterone in order to appeal to cash-dropping (and in this case, gift-shopping) guys a smart concept? Absolutely -- that's why men's clothing shops like TK Men and Revolver have stocked their sales floors with pool tables, video games and free beer. But we can't help pointing out that the last thing we want to associate with this pearl-laden, scantily-clad bikini is our moms. Can we get a collective "ew"?