Let's get lit
I've seen a lot during my barhopping, but I don't think I ever imagined I'd see-and I mean really see-vodka like this. While I was out at "The Show" nightclub and bar convetion in Las Vegas the other week, I chatted with Cindy McClure, president of Las Vegas Distilling Group which is behind the creation of ReactionOne.16 Vodka, a vodka that-are you ready for this?-glows in the dark!
Forget glowstick-wielding clubbers, this is meant for the fashionable, image-conscious crowd, she told me. I mean, that is what the nightlife scene is all about: image. But will today's trendsetters be willing to match their cocktail with their clothing?
Anyway, I saw the guy that came up with the formula, Chris Clements, a modern-day mad scientist, complete with tattoos and spiky hair. The vodka he created is essentially your regular, non-flavored premium spirit--except for its glow-in-the-dark neon colors: yellow, pink and violet. Oh, I should note that McClure mentioned overconsumption might mean your pee will glow, but otherwise she tells us it's your average alcochol. I think I'll wait a bit to have a flourescent fancy drink. And so will Chicago; it's not yet available in our city.